keeping time

Discussion in 'Trumpet Discussion' started by alant, Sep 7, 2011.

  1. stumac

    stumac Fortissimo User

    Oct 19, 2008
    Flinders Vic Australia
    We had to find a use for the dead yeast from the brewery. Make mine a VB.

    Regards. Stuart.
  2. tedh1951

    tedh1951 Utimate User

    Oct 18, 2007
    The Wide Brown Land
    Schooner of "Old" for me thanks, and a Vegemite and Cheddar cheese sandwich while you're there please.
  3. chenzo

    chenzo Piano User

    Jul 18, 2008
    Vegemite is now a non Australian the company has moved off shore,
    Kraft & Kmart are the owners of the label ...Quess what an American company.

    There you go

    from time to vegemite this is timeless :D
    Last edited: Sep 15, 2011
  4. tedh1951

    tedh1951 Utimate User

    Oct 18, 2007
    The Wide Brown Land

    History of Vegemite

    In 1922, Fred Walker (1884-1935) of Melbourne, Australia decided to try to make a special "yeast extract" that would be as delicious as it was nourishing for his Fred Walker Cheese Company to sell. The chief scientist in the company Fred owned was Dr. Cyril P. Callister, and it was Dr. Callister who invented the first Vegemite spread. He used brewer's yeast and blended the yeast extract with ingredients like celery, onion, salt, and a few secret ingredients to make this paste. In 1912, a national competition and a prize of 50 pounds was offered to the winner or winners to name the new product.. The name ‘Vegemite’ was finally chosen from the entries by Fred’s daughter Sheilah .

    With its unusual and unique flavor, Vegemite was not an immediate success and sales were slow. In 1928 Vegemite was renamed and registered as Parwill in an attempt to boost its sales and to attract customers of the rival spread Marmite (an English yeast spread that dominated the Australian market sinc 1910). "If Marmite...then Parwill" was the rationale behind Walker's strategy to carve a niche in the market for his spread. The name Parwill and Walker's play on words didn't catch on. It was only sold as Parwill for a short time in Queensland. The name was withdrawn in 1935, and the original name was reinstated.

    Earlier, in 1925, Walker had arranged with the Chicago, Illinois firm of James L. Kraft to make processed cheese in Australia. A company called the Kraft Walker Cheese Co. was established alongside Fred Walker and Co. In 1935, Walker used the success of his processed cheese to launch a new campaign to revive Vegemite. The company launched 2-year coupon redemption scheme whereby a jar of Vegemite was given away with every purchase of other products in the Fred Walker Cheese Company. Australians tried the product and loved it. Vegemite was well and truly on the road to success.

    Two years later, the company held a poetry competition and once again brought Vegemite into the national spotlight. This time its success the prizes were imported American Pontiac cars. Entries flooded in and sales multiplied.

    In 1935, the recipe and manufacturing methods was sold to Kraft Foods and has been wholly owned and made by American companies. In 1939 Vegemite received endorsement from the British Medical Association which allowed doctors to recommend it as a Vitamin B-rich, nutritionally balanced food for patients.

    In World War II, soldiers, sailors, and the civilian population of Australia all had Vegemite included in their rations. Soldiers’ Vegemite came in three sizes: seven-pound tins for the platoon, eight-ounce tins for soldiers on the go, and half-ounce rations for behind enemy lines. This war-time demand meant that civilian were limited. Hence, advertisements were run to explain the situation: “Vegemite fights with the men up north! If you are one of those who don’t need Vegemite medicinally, then thousands of invalids are asking you to deny yourself of it for the time being.”

    The main change to the original recipe in recent years has been to reduce the salt content from 10% to 8%.


    So, NOT a clone of Marmite - (insipid pommie swill, ptoooie) - a home grown Aussie product which has paid US taxes since 1935, the year 'old' Fred Walker died (probably from lack of Vegemite) - a bit like Waltzing Matilda, the unofficial National Anthem of our beloved Oz which has been owned by US publisher Carl Fischer since about 1946. Had to pay those crippling Lend Lease bills somehow.
  5. chenzo

    chenzo Piano User

    Jul 18, 2008

    :huh: Poor Alant was just asking a few questions about timing.

  6. tobylou8

    tobylou8 Utimate User

    Dec 22, 2008
    What was the question???
  7. alant

    alant Pianissimo User

    Aug 18, 2009
    Rochdale UK
    turtlejimmy likes this.
  8. Ed Lee

    Ed Lee Utimate User

    Aug 16, 2009
    Jackson NC
    Wake up ... it's time for your descant finale! Oh, the song is over, the gig concluded ... pack it up. You might not expect a call back.

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