The idea of music stores establishing or sponsoring bands/choirs/orchestras is that it increases the number of players and - it is to be hoped - loyal customers, providing the the stores with a greater cash flow, which is what banks care about when lending money for expansion. It's not just about better customer relations with existing players/customers. Since the process has already begun (the New Horizons program, for example - there may be others) we can simply watch and see how it goes. The first baby-boomers - the pig in the python, the most catered-to generation in history - retire in a couple of years. If a local college starts up a program there will probably be some advantage to any store in the area, but if a store takes it on - provides or finds the space, arranges for a music director, organizes lessons, provides repair services - they'll keep more of the money that would have gone to the internet sellers. Providing the service doesn't have to be charity - some groups charge a monthly fee for membership. And there's TM, advising newbies to find a group as soon as possible, to help with recruitment.