I've had this argument with folks in ethics courses, economics, politics, and other social circles and nobody wanted to believe me -- not even the conservatives, but this story appears to finally confirm what I've been saying all along: Sex does not sell. Sex sells to peolpe who want to buy sex, but that's all. A G-rated film has a markedly larger market and thus much higher profit potential. I wish Hollywood would get this through their heads, but PG and G films have been outperforming R rated movies for some time. And most of the top-grossing PG-13 films were rated for violence or intensity or language, not for sexual situations or nudity. Check out the article here: http://channels.netscape.com/ns/new...4040002116241&dt=20050607040400&w=RTR&coview= This is not to say there are no worthy R-rated films: Passion of the Christ, Shindler's List, and Saving Private Ryan are all R-rated films which almost certainly warrant the rating and the direction they received. But these are rare, and the majority of R rated films far underperform their G and PG counterparts. I'll get off my soap box now. I'm just happy to see a study verify the information I knew to be true. And yes, it is biased (Dr. Laura Schlessigner was a contributer, after all), but the facts are undeniable.