It's the same old story. People hear the "finished product" and don't ever look at all the hard work it took to get to that stage. A certain amount of natural talent can help, but only diligent practice will get you where you want to be, no matter what you're doing. And to acheive that, you have to truly have a passion for and love what you're doing. But that's modern culture for you and someone will always be there to try and make a buck selling the "next big thing".