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Originally Posted by Dr G I can only speak from my experience but there is probably no way you can compete on price directly with the larger stores. They have capital investment, acquired good will, etc. that would require many dollars to overcome. Then, presuming success, you have another big store. |
Dr. G
You have to have a lot of capital to compete at that level. I don't want to anyway. I could not sell some of the low end stuff some of the big boys sell. I don't want to make money off of unsuspecting people. I have to charge a dollar or two more for some items. Some items I sell the big boys don't care about.
If I cannot whole heartily say the product is terrific, I will not sell it. My sales line has been "Your Friendly Local Music Store on the Net". That is what I want to be. Not another big store. Putting out information is more important to me than sales. I get a least one or two emails a day asking for advice from parents, students and players. I respond always. I often get a return email saying something like "wow, I didn't even expect a response and certainly not is an hour or two." It is a fun position to be in.
Jim